Plans for 'health water' spring from Virginia Tech research
Biotherapeutics plans to launch a brand of health waters with the potential to improve gut health, fight inflammation and regulate glucose. The planned launch of the waters, marketed under the Pervida brand, was covered in a recent article in The Roanoke Times and on a segment for WSET ABC13 News. The article can be found in its entirety here.
The waters, containing abscisic acid, have been developed following the discovery of the beneficial effects of abscisic acid and LANCL2 activation on glucose homeostasis at NIMML.
“We were trying to appeal to the concept of our products favoring health. The line of nutritionals are not to cure diseases, because from a regulatory perspective we cannot do that, but to enhance health,” Bassaganya-Riera said.
The first product will be a sugar-free vitamin water with pomegranate oil, vitamins, minerals and electrolytes. BioTherapeutics plans a soft launch of the product this fall. If the water is successful, snack and energy bars may be in future developmental plans.
About NIMML
The NIMML Institute is a 501 (c) (3) non-profit public charity foundation focused on a transdisciplinary, team-science approach to precision medicine at the interface of immunology, inflammation, and metabolism. The NIMML Institute team has led numerous large-scale transdisciplinary projects and is dedicated to solving important societal problems by combining the expertise of immunologists, computational biologists, toxicologists, modelers, translational researchers, and molecular biologists. The Institute is headquartered in Blacksburg, VA. For more information, please visit www.nimml.org or contact pio@nimml.org.